what the f is


A collective of female creators, who use non-traditional approaches to building brands for business women, and distributing content at the speed of social.


Our Mission

Rebel was created with the pure intention of challenging the status quo in business, and creating more equal opportunity for female creators to reach businesses and brands.

We are firm believers that when women come together, POWERFUL things happen.

That’s why our mission is to connect female freelancers, entrepreneurs, artists, creators, designers, consultants and everything in between to build businesses together.

Your Social Gurus


Clients + Partnerships


The woman behind the REBELLION...

Founder Alexandra Martinez or “typsysoul” one might define as a true “digital nomad,” living on three continents per year, and using the globe as her office space.

During the past 4 years as an expat, she developed immense passions for budget backpacking, equality, politics, and hustling on Instagram. She cultivated a career for herself which would cater to her vagabond lifestyle. Although her real vision began with the idea of being able to say yes to more clients for digital marketing services, and hire her talented girlfriends.

She founded Rebel as a way to unite female creators, and match them with purposeful brands. She realized it was time to expand and bring quality female creators together into a community where they have the freedom to choose when and where they work from.

By creating a collective agency and connecting fellow boss babes, she is able to offer more services to clients, find freelancers meaningful work, and cultivate a community with other ladies just as rebellious and creative as she.